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The Customer Experience.

Talking about Customer Experience remains one of the main trends in business. Despite being the focus of attention, there are areas to discover that can positively enhance the relationship between the brand and the customer. We share the main pillars of this strategy, and how to turn them into a competitive advantage. All companies deliver …

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The 7 Best Tools to Digitally Transform Your Business in 2021

Digital transformation is bringing innovation and automation to the workplace, drastically changing the way businesses operate. The trend represents the adoption of digital processes to replace outdated, manual, and legacy methods for performing routine business tasks. The ongoing global health crisis has only accelerated the pace of digital transformation as more businesses shift to remote …

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Marketing types

Business marketing has managed to become one of the most relevant tools of any company, regardless of the sector. Marketing is presented as the best way to reach the desired audience and make the services or products offered by the company much more interesting and attractive to customers. The main objective of business marketing is …

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Marketing of the future

Marketing is an area that is constantly changing due to production changes in industries and the very hectic nature of the digital age. In a context where the best is always yet to come and trends are updated every so often, it is necessary to find innovative marketing tools in order to maintain the interest …

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