SME the acronym for Small and Medium Enterprise. It´s a commercial, industrial or other type of company that has a small number of workers and has a moderate income. Finding out why SMEs fail is essential in times when entrepreneurship is encouraged. Unfortunately, some aspects of the operation of SMEs make them vulnerable organizations and […]

Non-verbal communication with the client.   Non-verbal communication is the aspect of communication that is not expressed in words. It’s about communicating with gestures, expressions, eye contact among others. According to the research of the anthropologist Albert Mehrabian, the communicative process is shaped as follows: 7% verbal communication, 38% paraberbal communication and 55% body communication,

Everything I’m going to tell you is 100% true, all you have to do is trust me! you will do it? Of course not, you’d be crazy if you did; And this is how many clients feel when they enter a new business for the first time, that is why it is so difficult to

Achieving a good promotion of your product or service can be quite a complicated process if you do not take into account the appropriate techniques to use. This is why it is key to study the target market and know what works for your business or company.  Sales are vital to any business, so always focus on improving all those techniques that allow successful results.  To increase your sales, it is necessary:  Tell your audience all the benefits of your product  The idea is to let your potential customers know all the benefits they will get from buying or using your product or service.  You can use any means of communication that allows good publicity, creating something different and innovative is one of the most effective ways to promote a product.  Make use of new technologies  Companies that want to increase sales cannot remain oblivious to the technological revolution. It is very important to immerse your business in the digital world, using Social Networks as a means of communication and advertising is really vital at this time for any business or company.  Define a clear and persuasive sales message  The script or speech is a fundamental tool in the sales process. The goal is to facilitate communication with the potential customer, gaining their trust and thus facilitating the sales process, offering them all the benefits, additional products, among other things.     These are some of the keys that you must put into practice to increase your sales, providing a good and pleasant experience to all customers should be the main meaning of the sales process. 

Several owners of companies in the beginning do it informally and many remain that way for a long time, but if you already know what is the response that your company has in the market, if your company meets the expectations that you expected, it will be very good for you. Well in sales then