- It is a marketing strategy, its main objective is to generate business opportunities through 4 actions: attract consumers, convert them into leads or prospects, then into paying customers, and finally, into promoters of your products or services.
- But for this methodology to be effective, a well-defined strategy must be designed where all participants are clear about the objectives we want to achieve. The creation of communication and content strategies is a complex job that implies knowing very well, not only our products and services, the market and our competitors, but also the behavior patterns of our Buyer Persona; The good news is that there are five letters that will surely facilitate your work as a digital strategist: S.M.A.R.T.But for this methodology to be effective, a well-defined strategy must be designed where all participants are clear about the objectives we want to achieve. The creation of communication and content strategies is a complex job that implies knowing very well, not only our products and services, the market and our competitors, but also the behavior patterns of our Buyer Persona; The good news is that there are five letters that will surely facilitate your work as a digital strategist: S.M.A.R.T.
- We have talked before about how to create SMART marketing objectives, the word SMART not only means “smart”, due to its translation from English, but also the letters that compose it are an effective checklist that will enhance the effectiveness of your inbound strategy. time to define the objectives.
- Each letter represents a requirement that your goals must meet.
- SPECIFIC (Specific): Clearly define the objective, focus on your visits, leads or customers.
- MEASURABLE (Measurable): Give it a number, so you can know if you reached it or not.ATTAINABLE: Establishes a historical benchmark or with similar cases.
- RELEVANT (Relevant): It must be related to the final objective of the business.TIMELY (on Time): Must have a limited time.