Many Business Owners know something about social media but they take it for granted. It’s so important that 97% of marketers are using social media and 78% of salespeople outsell their peers by using social media for their business.
But not all businesses are aware of the benefits of social media marketing. In fact, 50% of small businesses aren’t using social media to promote their business. That’s an alarming number. I hope this is the blog that will make you see social media as a critical marketing tool for your business.
Here are 4 reasons to seriously consider social media marketing
1.Create Brand Recognition
Customers buy brands they recognize or have prior knowledge about. And that’s why having Brand Recognition through social media comes in handy. Social Media allows for easy and effective brand building. You can also find the benefit that Social Media can get your brand in front of more people, unlike traditional media.
2.Gather Data from Audience Research to Improve
Audience Research is very similar to listening to your customer in person. You can figure out what your customers are truly thinking about you, your product/ service, or your brand. Great way to develop and create existing or soon to be created products/ service.
3.Building Customer Loyalty
What can possibly be better than building loyalty for your brand for free?
Customers interact, react, and follow brands that they enjoy and are fond of. And here is a fun fact 53% of customers that follow your brand are most likely to be loyal customers. Also, the more customers that follow you they are more likely to prefer you over the competition.
4.It’s (Mostly) FREE
It’s free to create a social media profile and have your organic content grow your brand. But you might want to go the extra mile you might want to consider paying for a promotion. Facebook Ads in Facebook promotes for any budget. They promote your brand to those users that are most likely to be interested in your brand. Also, keep in mind to make your Ads simple and attractive and always pay attention to your promotion budget.
To conclude I will tell you if your still not convinced then maybe try it out you won’t pay for anything unless you really want to and you can have fun. For those who are convinced that social media is a serious form of marketing then please share this blog with someone who believes otherwise.